Leveraged sales are a crucial life flow in your MLM business. However, they could fade away if one only relies on their site to sell. It’s time to invoke the power of email and offer your products or private services through direct contact. Some feel like this is unbiased, but in fact, it’s more effective and more cost efficient to advertise directly to people on an email list than through paid advertising. Especially in case you get the blend of content right with your promotional offers. This can be tricky but a fast walk through can help you decide on your own on which course is the best to take.
Leveraged Sales and Your Email Marketing Platform
Your email advertising provider has the tools you need to create effective leveraged sales emails that can bring in nice dividends from your time and effort. A cautionary warning, you need to provide an opt-out for current subscribers if they do not want these kinds of emails. You can offer a separate email list they can subscribe to if they only want informational resources. In this way you can keep your churn rate from scaling and maintain your mails rolling out with the right content. This is the reason you have to be transparent on your sign-up forms for each of your lists.
As you consider your next move with your leveraged sales emails, you may choose to blend in certain graphics, links, your supplies and your unsubscribe link. The emails don’t have to be super long or intensive. They should get to the point quickly, provide free and valuable advice or advice and then offer a paid option for your subscriber. One of the best formulations for promotional emails is the 60/40 ratio, where 60% is useful and valuable information that is free and the other 40% goes into your paid options, the features and other specifications to help them make a choice.
Offering an Opt-out for Leveraged Sale mails
On every leveraged sales email, you need to supply an opt-out link at the bottom or on peak of the email. Earning subscribers is vital, this shows they are interested in hearing from you. So, respect them by offering them a tool to opt-out or subscribe to another list. Losing subscribers doesn’t feel good, but you can always earn more.